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Color Matters

Order Reprints

Research shows that advertisements in full-color are superior to black and white. Part of The Ratchet+Wrench Advantage is the fact that we’re 100% full-color. In fact, we don’t even offer just black and white advertisements. Your ad is better in color, and here’s why:

Color Entices Readers

The U.S. Research Company found that there is an 82% higher attention span in presentations that use colors.

Color Advertisements Generate Results

Research by Xerox shows people are 80% more likely to remember what they’ve read if it is in color and that color can make people 85% more likely to buy a product.

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