Research shows that advertisements in full-color are superior to black and white. Part of The Ratchet+Wrench Advantage is the fact that we’re 100% full-color. In fact, we don’t even offer just black and white advertisements. Your ad is better in color, and here’s why:
Color Entices Readers
The U.S. Research Company found that there is an 82% higher attention span in presentations that use colors.
Color Advertisements Generate Results
Research by Xerox shows people are 80% more likely to remember what they’ve read if it is in color and that color can make people 85% more likely to buy a product.