Power Heavy Duty Names New GM

Jan. 26, 2016

Jan. 26, 2016—During Heavy Duty Aftermarket Week, Power Heavy Duty announced Mark Iasiello as its new general manager.

Iasiello has served as director of business development, national accounts for VIPAR Heavy Duty for the past four years.

In his new role, Iasiello will be responsible for day-to-day management of Power Heavy Duty including member development.

“Mark has been a valued member of our team and highly effective in helping us grow our national accounts program with regional and national fleets,” said Steve Crowley, president and CEO of VIPAR Heavy Duty. “With his broad experience in the heavy duty industry and relationships with many Power Heavy Duty members, Mark was the ideal person to step into this role.”

Sponsored Recommendations

Free Resources for Shops Like Yours

View insights, research and solutions curated specifically for shops like yours.

Restore & Protect: The Powerful Revenue and Profit Accelerator for Your Business

Restore & Protect is a major business opportunity for Valvoline installers with positive impact on profit growth as well as customer satisfaction and loyalty.

Deliver a First-Class Guest Experience

Our dedicated Valvoline Trusted Advisor Sales and Support Team provides hands-on classroom and targeted in-store coaching to help your employees become more skilled at selling...

Promote Growth on Two Fronts: Existing and New Customers

Increase Sales and Customer Traffic To Your Store(s).