June 30, 2015—Hyundai is the new official auto sponsor of the NFL, according to a report by USA Today.
Hyundai replaced previous sponsor GM and signed a four-year deal giving it the rights to use the NFL logo and brand in its ad spots. This sponsorship will give Hyundai one of the leading market spots in the nation’s most popular sport.
"We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement, according to USA Today. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup."
GM is expected to continue airing TV commercials during NFL games and promoting its brand at games.
"GMC has decided not to renew its National Football League sponsorship," GM said in a statement. "We value our relationship with the NFL and its fans, but have decided to focus our sponsorship resources in other areas in the future."