Running a Shop News Sales+Marketing Education+Training Leadership Events

ACDelco Celebrates 100 Years

Order Reprints

May 11, 2016—On May 11, 1916, General Motors founder William C. “Billy” Durant formed a new company of premium automotive brands called United Motor Corporation, the forerunner of ACDelco. 

Today, ACDelco celebrates 100 years in business, and to mark the milestone, the company has announced a number of initiatives for 2016, including a Top Shop awards program, its continued involvement in the national Day of Service program, and scholarships for aspiring automotive employees. 

Over the past 100 years, the brand flew with Charles Lindbergh and Amelia Earhart, and went to the moon and back with the Apollo missions. Now, ACDelco looks to the future as the industry goes through another transformation shaped by advanced powertrainstelematics and technologies.

“No business achieves this kind of a milestone by itself, and we’re grateful for the support of our parts customers and employees who’ve helped make ACDelco what it is today,” ACDelco general director Robert Sanford said. “We’re honored that so many insist on using ACDelco parts, and we’re looking forward to another 100 years of aftermarket leadership.”

To celebrate the centennial, ACDelco will honor its top Professional Service Center stores, award 100 scholarships to future technicians attending GM Automotive Service Educational Program (ASEP) college programs, and help families in need during Day of Service events throughout the country. ACDelco will partner with the GM Foundation and Safe Kids for the Day of Service events, performing repairs and offering child seat safety inspections free of charge. 

ACDelco is accepting nominations for its Top Shops contest through July 30. Five Grand Prize winners and their guests will win a trip to Las Vegas and receive recognition by ACDelco at the Automotive Aftermarket Product Expo (AAPEX) show, Oct. 31-Nov. 3. 

“Our independent service provider partners have helped us stay in business for 100 years, and we wanted to do something special this year to honor their dedication to their customers,” Sanford said. “Many of our PSC participants have been a part of the ACDelco family for generations.”

Nominations can be submitted on the ACDelco Top Shops website

Beginning this month, ACDelco will award five scholarships worth $1,000 each week through GM ASEP and ACDelco social media channels, emails and newsletters for a total of 100 scholarships. The scholarships will be awarded to students pursuing careers as automotive technicians. 

“We believe it’s important to invest in the next generation of automotive technicians – the young men and women who will lead our industry in the near future,” Sanford said. “These are great jobs that pay well, and it’s estimated there will be a need for 35,000 technicians by 2020.”

Related Articles

Automotive Electric Association Celebrates 100 Years

Tenneco Celebrates 100 Years of Monroe Brand

You must login or register in order to post a comment.