Monroe ‘Shockmobiles’ to Promote Safety During Summer Tour

June 6, 2016

June 6, 2016—Monroe announced that it will visit races, community events, customer locations and more across North America this summer with its two “Shockmobiles” to celebrate the company’s 100th anniversary and remind consumers to have their shocks inspected. 

“The two Monroe Shockmobiles are a critical part of the ‘Everything Gets Old’ campaign as well as our 100th anniversary campaign, ‘Made for the Road Ahead,’” said Denise Hanefeld, manager of marketing communications for the Monroe brand. “Thousands and thousands of consumers see this impactful reminder through these summer tours. The Shockmobiles give us a powerful, direct link to vehicle owners who need to be reminded to inspect their ride control components for wear as this could directly impact safe vehicle steering, stopping and stability.”

The campaign reminds consumers to inspect shocks and struts every 50,000 miles. The Shockmobiles feature 25-foot-long, 10-foot-high, translucent Monroe OESpecturm shock absorber. Both vehicles feature 100th anniversary graphics and the “#InspectYourShocks” and “#Shockmobile” hashtags. 

The Shockmobiles will travel throughout the northeastern U.S. and eastern Canada. 

Sponsored Recommendations

How one auto shop was able to order 20% more parts

Learn how one auto shop talks about the benefit of using PartsTech in their shop.

Vehicle Inspection Checklist For Auto Shops

Vehicle inspections, whether digital or on paper, are crucial for auto shops, ensuring thorough assessments and fostering trust by transparently revealing a vehicle's condition...

6 Reasons Why A Digital Vehicle Inspection Is A Must-Have

In an era of growing technology and innovation, auto repair shops must keep pace with the latest advancements to meet customers preferences and remain competitive.

How Your Auto Shop Can Now Connect To 30 Tire Suppliers For Free

Yep! We have over 50 tire suppliers in our network. And PartsTech is the only platform where you can access more than 30 of those suppliers FREE OF CHARGE.