March 30, 2015—Meineke and Fleetmatics Group PLC recently announced a partnership to leverage Fleetmatics' Service Alert maintenance-reminder feature to link fleet vehicles to Meineke shops.
Fleetmatics Group is a global provider of mobile workforce solutions for service-based businesses of all sizes delivered as software-as-a-service (SaaS). The Fleetmatics SaaS platform keeps track of mileage and maintenance schedules of each service vehicle that is tracked by customers who use the solution. When service is due on a vehicle the SaaS platform generates a service alert that is delivered to the fleet manager within the Fleetmatics solution, or by email. Under this new partnership, alerts will trigger a Meineke offer for a free service that can be redeemed at the local Meineke shop.
The new program will be initially introduced in a three state area—Pennsylvania, New Jersey and New York. It will be offered specifically to Fleetmatics' customers that operate 25 vehicles or less and are located within 10 miles of a Meineke shop.
"We look forward to leveraging the synergies between Fleetmatics and Meineke franchises in delivering new solutions to small businesses. By building relationships with each other's customers at the point of use, we serve mutual customers with a timely, relevant and locally redeemable offer," said Kathleen Finato, chief marketing officer for Fleetmatics. "In conjunction with the alerts in our SaaS platform, Meineke will display counter cards promoting Fleetmatics' free demonstration of our fleet management solution."
