May 28, 2015—Mitchell 1 announced that it has added a new feature to its SocialCRM that gives repair shops the ability to recover “lost customers.” This feature automatically sends promotional emails to any consumer that has been away from the shop for more than 12 months.
“Every year, repair shops lose over 20 percent of customers for various reasons, and most shops have no idea a customer is gone until it’s too late. The longer they stay away, the less likely it is that they will ever be back,” said Brian Warfield, senior product manager at Mitchell 1. “The good news is that shops have pre-existing relationships with their customers based on previous visits. To leverage this advantage, the new SocialCRM ‘lost customer’ email feature helps shops stay in touch with customers and reminds them to bring their vehicle back when they need service.”
Shops have the option of changing the number of months that they consider a customer to be “lost.” The email that is sent out will include an appointment request button and a link to the customer’s vehicle service history. Shop owners will have the option of offering a coupon with a discount to let customers know that they are appreciated.
The “lost customer” email is the latest addition to the SocialCRM library of free automated services. Other smart emails include thank-you, customer welcome, service reminder, state inspection remind, recommendations and review invitation emails.
Mitchell 1’s SocialCRM shop marketing service is dedicated to providing the most effective and comprehensive way to reach an entire customer database with unique marketing messages. Shops are able to retain existing customers with automatic thank-you notes, service reminders and targeted email promotions. Shops will also be able to attract news customers through authentics reviews and increased Internet visibility.
For more information on the service, visit Mitchell 1.
