Sample Table of Contents
Features
The Big Idea
On a Roll
A $26.5-million-a-year operation with shops throughout the Midwest is not enough for Jon Kalin. The co-founder of JMK Automotive shares his strategies for aggressive growth
Shop Profile
Out of the Ashes
When his shop burned down, Sam Williams took action. Without skipping a beat, he kept his business strong in a temporary space while building a new facility.
Case Study
Making Staff Stick
Constant employee turnover created chronic quality and productivity problems at First Rate Automotive in Bedford, N.Y., until owner Brad Telford introduced a staff recognition program.
Strategies
Customer Service
Always On Call
A 24-hour answering service can help your shop serve customers when it’s convenient for them, boosting your reputation and taking some of the stress out of setting up a vehicle repair.
FINANCE+Operations
An Audit That Pays You Back
An auto care center’s equipment can suck a lot of power. Find out just how much, and what you can do to minimize it for reduced overhead and longer equipment life.
Sales+Marketing
In The Zone
Rocco Forte, president of Fastlane Auto Repair Center, had trouble attracting customers until he changed locations. Whether it’s industrial or commercial, finding the right shop location is crucial.
Columns
Business CARE | JIM MCGUINN
Reassessing Risk
Evaluating business insurance costs
Ask Ratchet+Wrench
How can I get quality job applicants?
My shop is short-staffed and I’m looking for a new technician. I have had employment ads out for months without any response. How can I get quality job applicants?
Departments
Quick Fix
Bringing Them In
Dealership service centers step up marketing efforts.
Idea Shop
Adding An Express Lane
Ron Turner on adding an express lane
Industry Q+A
Dan Growler
Shop manager Dan Growler discusses how important it is for mechanical auto repair shops to keep up with today’s rapidly changing vehicles and repair procedures.
Wrenchin' at Random
Sleek and Fast
A ’65 427 Cobra replica provides a once-in-a-lifetime build.