Oct. 2, 2017: This Week's Best Business-Building Articles

Oct. 2, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

Eight Steps To Develop And Maintain Your Content Marketing Strategy - Forbes

Comprehensive marketing campaigns can have 10 to 30+ individual content-related tactics that need to be executed to make them integrated and cohesive campaigns. These content-driven tactics are usually being executed in tandem to ensure all the pieces fit together to build a campaign that is going to drive traffic, leads and new customers to your organization.

How 1 Woman Beat Fear and Started a $100 Million Company at 35 - Inc.

S'well's founder and CEO, Sarah Kauss explains how she went from wanting to be a history professor to building a $100 million company.

According to data from industries including academia, health care, technology, manufacturing, retail, sports, and business services, people are actually “unconsciously incompetent” in a typical 20-40 percent of areas critical to their performance.  One global technology company my team works with, for example, discovered that, on average, its sales employees didn’t understand or know about 22 percent of its product features, even though they believed they did.

This online marketing course lets you interact with real instructors - Mashable

If you want to become a marketing master, you’ll need to immerse yourself in the nuances of the industry—and there’s no better way to accomplish that than live classroom learning with a real instructor.

Using Facebook Tracking Pixels to Maximize Your Ads - Business 2 Community

Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them. However, with all the power Facebook provides through its advertising, things can get confusing for those who are not that familiar with the system and all the features, including tracking pixels.