Nov. 20, 2017—Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2017 Automotive Communications Awards.
The recipients were honored during the Women in Auto Care press conference and reception, which took place Oct. 31, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
Business-to- Consumer Awards
- Television Commercial: DENSO “Win" - DENSO Iridium Spark Plugs - NHRA Champion Jason Line
- Print/Electronic Ad: Independent Testing Ad - More Than 5X (Federal-Mogul Motorparts)
- Print or Digital Display Ad: Lumileds PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads (PHILIPS Automotive Lighting)
- Direct Mail Piece or Campaign/Newsletter: Garage Gurus- Garage Forum Newsletter (Federal-Mogul Motorparts)
- Magazine Article: B'laster Corporation/Radius Communications Penetrant vs. Lubricant, What's the Freakin' Difference?
- Education Article: Federal-Mogul Motorparts PartsMatter.com
- Video - Demo Video, Training, Educational Dayco - Timing Belt Replacement and Awareness (Dayco Products, LLC)
- Brochures, Booklets, Handouts: Traction Factory/Snap-on Tools Snap-on PT850 "Goldilocks Storybook"
- Special Promotions/Promotional Events: Federal-Mogul Motorparts #ThingsWorthBrakingFor Contest
- Car Care Clinics: Cowichan Auto Repair—Best Education Seminar
- Posters and Signage: POS Repair Shop - Fel-Pro Leak Awareness Campaign (Federal-Mogul Motorparts)
- Website: Lumileds Philips Automotive Bulb Look Up (Philips Automotive Lighting)
- Social Media Campaign: Defensive Driving 101 Shareable Videos (Trico Products Corporation / Gelia)
- Application for Mobile Device: Garage Gurus App for Mobile Device (Federal-Mogul Motorparts)
- YouTube Video: Transmission Physician Educational Video Series (Cottman Transmission and Total Auto Care)
- Media Outreach Towards Non-English Speaking Audience: Garage Gurus Training (Federal-Mogul Motorparts)
- Media Outreach to Female Audience: Technician.Academy Podcasts (EXTEND PERFORMANCE)
- Best 360 Degree Marketing Campaign: Silver Lake Auto & Tire Centers Integrated Marketing Campaign (Autoshop Solutions)
Business-to- Business Awards
- Ad Campaign to Distribution/Retail Audience: Older & Bolder (GWC Warranty)
- Ad Campaign to Technician/Repair Audience: Snap-on PT850 Product Launch (Traction Factory/Snap-on Tools)
- Ad - Best Use of Graphic (to either distribution/retail or technician/ repair audience): Standard “The Turbocharger” Multi-Channel Campaign (TFI Envision, Inc.)
- Ad - Best Use of Copy (to either distribution/ retail or technician/repair audience): Be System Smart Ad (Gates Corporation)
- Corporate Image Campaign: Building Blocks Campaign (Gates Corporation)
- Campaign (to either distribution/ retail or technician audience): NOCO Brand Awareness Campaign for Distributor Tradeshow (The NOCO Company)
- Training Materials: Building a Winning Culture: Bring Out the Best in Your Best (Autoshop Solutions)
- Magazine Article - Technical: MACS Service Report October 2016 (Mobile Air Conditioning Society (MACS) Worldwide)
- Magazine Article - General Market/Special Interest: Collaboration Over Competition: Dealerships and Disruptors Working Together (YourMechanic)
- Newsletter to Customer or "External Audience": B2T/ Garage Gurus Monthly Newsletter (Federal-Mogul Motorparts)
- Logo Design/Usage: Respect is Learned (EXTEND PERFORMANCE)
- Website - Analytics Showing Success of New Website: Marx Group Website (Marx Group)
- Merchandising: NAPA Brakes Ultra Premium Coated Rotor Launch Kit (Brake Parts Inc/NAPA Brakes)
- Special Promotion and/or Promotional Event: MAHLE "Drive With the Original" Promotion (MAHLE Aftermarket Inc.)
- Packaging: Philips Ultinon Packaging Lumileds (Philips Automotive Lighting)
- Social Media Efforts: Change Your Cabin Air Filter! (Purolator)
- Blog: Accelerate (GWC Warranty)
- App for a Mobile Device: NA Williams Rep Link (N.A. Williams)
- YouTube Video: TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video (TFI Envision, Inc.)
- Media Outreach to Female Audience: Technician.Academy Podcasts (EXTEND PERFORMANCE)
- Best 360 Degree Marketing Campaign: Introduction of the MAHLE Original Gaskets Brand (MAHLE Aftermarket Inc.)
Photo courtesy of Women in Auto Care.
