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Analysis: How Chatbots are Impacting the Auto Industry

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Jan. 24, 2018—Online conversations with “chatbots” are becoming fairly common for visitors website visitors these days. And, these algorithms that replicate human conversations aren’t going anywhere, Vator noted recently.

In a look at why chatbots are gaining in popularity, the entrepreneurial/investor website’s report noted that nearly one out of four consumers—and nearly half of all millennials—interact with a chatbot daily. With the help of a “bot,” customers can often schedule service appointments, for example, or get a question answered outside of typical business hours.

These artificial intelligent robots have already increased sales throughout much of the consumer landscape, vator noted, and the auto industry can use them to drive the cycle of buying, servicing, and selling.

What’s more, studies have shown that people often more easily confide in a machine as opposed to another human; some believe that’s because humans view machines as being objective. Additionally, chatbots have the capabilities to collect, organize, and share data.

Therefore, while chatbots remain an evolving form of technology, they’re worth considering if you’re in the auto industry, Vator concludes.

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