The awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR.
For the first time ever, the Automotive Distribution Network's advisory council joined in on the program manager meeting to provide feedback on key program and marketing initiatives.The advisory council and program managers are comprised of auto stores and service dealers.
On this week's Innovate episode of Ratchet+Wrench Radio, Laurie Guest, professional customer service expert, details the best way to add new and creative business ideas intended to boost customer satisfaction.
To qualify for the sponsorship, students were asked to fill out an application and complete a phone interview with ACC staff. Students were asked to expand on their interest in the aftermarket as well why they would find value in attending the conference.