Leon Anderson, owner of Integrity Auto Care in South Beliot, Ill., opened his business in order to provide an answer for those who lost jobs at a local dealership. Today, he's in the process of opening his second location, and talks with Ratchet+Wrench on the lessons he learned from his first year in business.
Stephan Reinarts, Dean of Automotive Programs at Dunwoody College of Technology in Minneapolis, Minnesota, discusses the challenges and opportunities of educating and hiring young employees in the industry as well as the current technician shortage.
Closing ratio can be broken down by many factors, including dollar amount, type (diagnostic, transmission, etc.), new customer, etc. Here's a system for better tracking closing ratio and knowing where you can improve your sales. Barry Barrett, director for RLO Training, shares his ins and outs of closing ratio.