Travis Bean

Travis Bean

Travis Bean is the associate editor for FenderBenderRatchet+Wrench and Fixed Ops Business.

ARTICLES

Build a Fanatic Following

Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Read More

Your KPI-Tracking Guide

Every business is different—but the numbers that affect repair shops are universal. And knowing how to monitor and improve KPIs is an art. Courtesy of two standout shop operators and information culled from the 2018 Ratchet+Wrench Industry Survey, here’s your guide for tracking KPIs.
Read More

Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
Read More

Better Understand Your Customer Base

When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
Read More

Download: A Guide to Financial Planning

Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.


Read More

How to Lead an Effective Meeting

As the owner of C&H Foreign Auto Repair, Scott Cushman has made morning meetings an important component of motivating his staff and driving improved KPIs over the past three years. A bad meeting, however, can derail everything. Here is your guide to hosting an effective meeting.
Read More