Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Every business is different—but the numbers that affect repair shops are universal. And knowing how to monitor and improve KPIs is an art. Courtesy of two standout shop operators and information culled from the 2018 Ratchet+Wrench Industry Survey, here’s your guide for tracking KPIs.
Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.
Between recruiting and interviewing and onboarding and training, there's a ton of work to be done in finding and retaining employees. Here are the absolute essential ones to keep in mind, according to the Automotive Training Institute.
Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
Being an innovator isn’t a curse, but a blessing, and both Bob Dupre and Sunil Patel’s successful operations are here to serve as inspiration—to cause a disruption. These are their principles for becoming an innovator
When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.
As the owner of C&H Foreign Auto Repair, Scott Cushman has made morning meetings an important component of motivating his staff and driving improved KPIs over the past three years. A bad meeting, however, can derail everything. Here is your guide to hosting an effective meeting.
Thank you cards are an easy step toward establishing a personalized relationship with your customers. On top of that, they can improve customer retention. Here’s how you plan for a consistent process for writing, sending out and tracking an ROI for thank you cards.