Travis Bean

Travis Bean

Travis Bean is the associate editor for FenderBenderRatchet+Wrench and FIXED.

ARTICLES

The 4 Tenets of a Great Leader

Patrick Leddin, a professor for the managerial studies program at Vanderbilt and a senior consultant for FranklinCovey, bases his seminars and classes around four main tenets of what makes for a great leader. Here's a brief breakdown.
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The Cost of Saying ‘No’ to Customers

As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
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Leadership Boot Camp

The two leadership experts in this article have mapped out a program that, from beginning to end, provides a blueprint for anyone looking to become a more effective leader. In fact, Ratchet+Wrench can back it up with data culled from the 2018 Ratchet+Wrench Industry Survey.
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Build a Fanatic Following

Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
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Your KPI-Tracking Guide

Every business is different—but the numbers that affect repair shops are universal. And knowing how to monitor and improve KPIs is an art. Courtesy of two standout shop operators and information culled from the 2018 Ratchet+Wrench Industry Survey, here’s your guide for tracking KPIs.
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Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
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Better Understand Your Customer Base

When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
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Download: A Guide to Financial Planning

Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.


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