Travis Bean

Travis Bean

Travis Bean is the associate editor for FenderBenderRatchet+Wrench and Fixed Ops Business.

ARTICLES

Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
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Better Understand Your Customer Base

When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
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Optimize Workflow in Your Shop

No two shops are the same. From the employees to the equipment to the space constraints, managing workflow is a balancing act. But with enough foresight and strategization, you can maximize throughput with any space. Here is your guide to doing just that.
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Download: A Guide to Financial Planning

Dave Mulcahy, director of a Small Business Development Center, has provided Ratchet+Wrench readers with a spreadsheet for tracking said stability. You can read his full story in the February issue, but for now, this speadsheet encompasses everything he says you should consider in order to run a profitable, financially healthy business.


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How to Lead an Effective Meeting

As the owner of C&H Foreign Auto Repair, Scott Cushman has made morning meetings an important component of motivating his staff and driving improved KPIs over the past three years. A bad meeting, however, can derail everything. Here is your guide to hosting an effective meeting.
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How to Attract Your Optimal Customer

When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
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How to Benefit from the Growing Mobile Service Market

Ed Petersen envisions a future where mobile service companies and physical shops partner, funneling more light repairs through mobile units and high-dollar work through shops. Here is what you need to know about the rising mobile repair market, why Tesla is embracing it, and how your shop could possibly profit from a partnership.
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