While mechanical repair shop operators often have precious little free time, there are often overlooked ways to carve out time in your schedule to refine your marketing efforts.
Mercedes and McLaren are now utilizing new glass technology from Research Frontiers, in an effort to, in part, improve gas mileage. And other automakers appear poised to follow suit.
Ray Fisher, the new executive director of the Automotive Service Association, met with the media on Thursday, outlining some of his organization's initiatives moving forward.
OnStar notifications can be converted into dealership visits, provided the facility reaches out to customers within 20 minutes. Here's how one service department capitalized on a virtually free lead-generating service.
One sure way to limit parts obsolescence is by demanding prepayment on special-order parts. Here are some more noteworthy lessons regarding how to limit parts obsolescence.
When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.
When your facility offers signing bonuses, you’ll want to market that fact prominently in job ads. Here are some other factors to bare in mind when offering an employee signing bonus.
Recalls can be a positive for your service department, assuming you ensure that you have the proper staffing to address them. A successful general manager sheds light on how dealerships can use recalls as a customer retention tool.
