Alex Van Abbema

Alex Van Abbema

Alex Van Abbema is the staff writer for 10 Missions Media, where he contributes to the in-depth reporting for Ratchet+Wrench.

ARTICLES

Building an Infectious Brand

Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
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6 Tips for Catering to Customers

From handling unruly customers to responding to negative reviews, there are plenty of tips shop owners can take from restaurants when it comes to quality customer service. Here are six tips the two customer service experts offer for servicing a customer base.
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Leadership Boot Camp

The two leadership experts in this article have mapped out a program that, from beginning to end, provides a blueprint for anyone looking to become a more effective leader. In fact, Ratchet+Wrench can back it up with data culled from the 2018 Ratchet+Wrench Industry Survey.
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