Many customers might not know what it means to be ASE-certified or what a master technician is. Here are seven ways your shop can promote its technicians.
Having service advisors and technicians with dual roles can ease your shop's workload and allow you to tell more customers "yes." Here's how one MSO's marketing manager says how to hire and train your staff to make that happen.
As shop owner Jon Thompson knows, there are several steps you need to follow to successfully obtain a business loan. He lists the steps he took to get a business loan to acquire his first business and build out his first expansion.
If you have a member of your staff who needs more than their fair share of feedback, it’s vital to guide them to make decisions on their own. John Leslie details how to keep them from detracting from the rest of the staff.
Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
As Ratchet+Wrench All-Star Award nominee Susan Harrison demonstrates, any front office staff member can help out service advisors when necessary. Here are three ways that the role of bookkeeper can be maximized in the shop.
While discounting can be a great way to increase your car count, it should also be used to focus on gaining loyal, long-term customers. Here's how one shop offered discounts in a profitable, sensible manner.
The very first words you say to a customer can put them at ease and lay the groundwork for a longer relationship. Here's how to form the perfect customer greeting.
"Trusting your gut" isn’t simply responding to the feeling in your stomach, or relying on some mystical force—it’s taking into account your past experiences and the lessons you’ve learned to make future decisions.
Finding direct female role models proved difficult—impossible, even, for Tammy Tecklenburg as she advanced through her career. Now the president of Women in Auto Care, Tecklenburg makes it a mission to mentor other women throughout the industry.
Not all employee training needs to come from courses—some of the most valuable tips can come from everyday leadership in the shop. Here's how three shop owners fixed issues at their shops by practicing it.
If President Donald Trump does eventually place tariffs on 25 percent of all imports of automobiles, the price of a new car could jump between $1,400 and $7,000. If this is the case, the already record-high age of vehicles may continue to rise.
From handling unruly customers to responding to negative reviews, there are plenty of tips shop owners can take from restaurants when it comes to quality customer service. Here are six tips the two customer service experts offer for servicing a customer base.
Chris Chesney, senior director of training at Carquest Technical Institute, is one of the panelists on AAPEX Automotive Career Pathways: The Road to Great Technicians, and spoke with Ratchet+Wrench to give readers a small preview of what they can expect at the session
