Since 1990, Bob Cooper has been the president of Elite, a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers an industry peer group of 90 successful shop owners, training and coaching from top shop owners, service advisor training, along with online and in-class sales, marketing and shop management courses. Bob can be reached at firstname.lastname@example.org.
The trap most shop owners fall into is they hire people for what they know, and they end up firing them for who they are. Want to avoid a similar trap? Personality assessments can be an effective tool during the hiring process.