To grow during tough economic periods, consistency is key! A strong brand means “earned trust” with all of your customers. This includes maintaining a solid brand, retention & referrals without marketing, providing transparency, and understanding your KPIs from anywhere 24/7.
With AAPEX’s biggest event in Las Vegas right around the corner (November 1-3), we sat down with Lucas Underwood and David Roman -co-hosts of the Auto Shop Owners Group (ASOG) Podcast, and both shop owners themselves- to discuss the value of training and attending conventions, and how they can help shop owner’s grow their own business.
Ratchet and Wrench sat down with Michael Flink, Director of Sales for Diagnostics, Battery Test, Immobilizer, and Strategic accounts at AUTEL Automotive Intelligence USA, to learn more about the AAPEX Show in Las Vegas Nov 1-3. Register Today.
Ratchet and Wrench sat down with Kathleen Long, Chief Revenue Officer at RepairPal, and Rick White, Managing Partner at One Eighty Business Solutions LLC, to learn more about the AAPEX Show in Las Vegas Nov 1-3.
The auto industry is not that old when you think about it, and some of the founders and pioneers are still in our midst. As young professionals at AAPEX, we have the ability and privilege to learn from the veterans who are more than happy to share their knowledge and experience with the future of the automotive industry.
Do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing to be put on the back burner, but you could be missing out on major benefits. But by working with a trusted partner like Valvoline, there is a lot to gain.
In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible