Joe Marconi

Defining Your Ideal Customer

August 3, 2018

Joe Marconi

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Finding your ideal customer isn’t as easy as picking out your favorites, writes Joe Marconi.

The Power of Rose-Colored Glasses

July 6, 2018

Joe Marconi

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It's time to pass the baton. Joe Marconi writes about how to become a better coach and mentor to the next generation of auto service professionals.

Why Shops Need to Charge Testing Fees

June 20, 2018

Joe Marconi

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Joe Marconi says you need to explain to the customer that there will be situations, such as a check engine light, where your shop will need to charge for certain tests in order to know what’s causing the problem.

Avoiding Crisis Management

May 1, 2018

Joe Marconi

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How much of your day is spent putting out fires?

Creating a Culture of Shared Vision

April 1, 2018

Joe Marconi

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Can you truly step away from your business?

Is Flat Rate Pay the Problem?

March 1, 2018

Joe Marconi

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A technician’s perspective on pay and the tech shortage.

Focus on Quality, not Quota

February 1, 2018

Joe Marconi

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Why your shop needs a “stop the line” process.

The Myth of the Magic Bullet

January 1, 2018

Joe Marconi

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If it’s lonely at the top, something’s wrong.

How to Provide Unconditional Car Care

December 14, 2017

Joe Marconi

One Comment

If you can’t do the job right, don’t do it at all.

A Collection of Great Minds

November 1, 2017

Joe Marconi

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My experience from the 2017 Ratchet+Wrench Management Conference.

It Pays to Do the Right Thing

October 1, 2017

Joe Marconi

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Is it ever OK to look the other way? After all, who will know?

The Culture of Independent Repair Shops

September 1, 2017

Joe Marconi

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Remembering the old-fashioned part stores of yesterday.

Create a Positive Work Environment

August 1, 2017

Joe Marconi

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Creating a work environment that is positive, healthy and motivates employees is crucial to retaining your all-star employees.

Creating Positive Touch Points

June 30, 2017

Joe Marconi

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Are the people taking care of your customers killing your business?

Improve Employee Engagement

June 1, 2017

Joe Marconi

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The problems with today’s workforce and how to fix it.

Joe Marconi on the Industry's Reinvention

May 1, 2017

Joe Marconi

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Is it time for repair shops to reinvent themselves?

Could Your Business Survive Without You?

April 1, 2017

Joe Marconi

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Understanding the importance of contingency plans

Surround Yourself with the Right People

March 1, 2017

Joe Marconi

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Listening to the right people can be the difference between success and failure.

Avoiding and Recovering from Burnout

January 1, 2017

Joe Marconi

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If left unchecked, burnout can destroy your health and your business

Joe Marconi, Comeback Customer

December 1, 2016

Joe Marconi

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Lessons from a negative repair experience at my own shop

Spend Time with Your Best Customers

November 1, 2016

Joe Marconi

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Focusing on the wrong customers can become a serious detriment to your business

A Car Possessed; A Tech Obsessed

October 1, 2016

Joe Marconi

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How often do we consider the emotional effect difficult jobs have on our staff?

Shifting Gears

September 1, 2016

Joe Marconi

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Transitioning from shop worker to shop coach

Why Independent Repair Shops Win

August 1, 2016

Joe Marconi

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There is one aspect of our businesses that will always give us an edge over dealerships and chains

Executive Decisions

July 1, 2016

Joe Marconi

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Sometimes the actions you take may isolate you from your employees

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