NAPA's Brandon Walker, Facebook's Amanda Flippin, and Optimize Social Media's Jon Napoli educated shop owners on being more human online with customers and prospects.
In mid-July, NAPA introduced an updated version of its logo and a new tagline—"Get Up & Go." Ratchet+Wrench spoke with VP of Marketing Marti Walsh to talk branding, marketing, and the impact on NAPA's network of shops.
Bret Robyck of NAPA Auto Parts and Margaret Pittelkow of AAA Automotive engage in a live Q&A session at the opening General Session at the 2022 NAPA Expo to discuss the future of the auto care industry.