The awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR.
For the first time ever, the Automotive Distribution Network's advisory council joined in on the program manager meeting to provide feedback on key program and marketing initiatives.The advisory council and program managers are comprised of auto stores and service dealers.
Servando Orozco, CEO and owner of Orozco's Auto Service in Long Beach, Calif., details how he has been able to become a "marketing guru" within the industry.
On this week's Innovate episode of Ratchet+Wrench Radio, Laurie Guest, professional customer service expert, details the best way to add new and creative business ideas intended to boost customer satisfaction.
