Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
For shop owner Kim Auernheimer, the Kukui Dashboard has increased the flow of new clientele as well as determined what marketing processes are successful
A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
Dayco Products, LLC has announced the appointment of Angela Golden as the new head of marketing. Golden will lead all automotive and industrial aftermarket marketing efforts in the U.S.
Brandon and Taylor Pickering of Pickering's Auto Service believe a marketing budget shouldn’t always be fixed, and should match a shop’s size and overall goals.
The Center for Auto Safety and Consumer Watchdog, non-profit groups, sent a letter to the FTC saying consumers could be misled into thinking that Autopilot makes a Tesla vehicle self-driving.
What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.
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