Items Tagged with 'Marketing'

ARTICLES

Lead: The Basics of Branding

What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.
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The ROI Guide

Whether you’re investing in training, tools or marketing campaigns, you can trace the ROI on any business expense. You just need a lateral system in place that tracks both your relationship with customers and the performance of your employees—here’s how you can do just that.
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