Dayco Products, LLC has announced the appointment of Angela Golden as the new head of marketing. Golden will lead all automotive and industrial aftermarket marketing efforts in the U.S.
Brandon and Taylor Pickering of Pickering's Auto Service believe a marketing budget shouldn’t always be fixed, and should match a shop’s size and overall goals.
The Center for Auto Safety and Consumer Watchdog, non-profit groups, sent a letter to the FTC saying consumers could be misled into thinking that Autopilot makes a Tesla vehicle self-driving.
What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.
The two-day conference will feature ten educational sessions, all focused on marketing and communications content for auto care industry marketing professionals.
Whether you’re investing in training, tools or marketing campaigns, you can trace the ROI on any business expense. You just need a lateral system in place that tracks both your relationship with customers and the performance of your employees—here’s how you can do just that.
The Automotive Communication Council has announced its annual conference, which will be a gathering of marketing and communications professionals in the auto care industry.
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