Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.