This week in business-building strategies, we're diving into everything marketing and how it's changed over the course of 2020.

This week is about business leaders who began in the entertainment industry. See how they transformed their images and used their brands to make smart business decisions. 

The goal for owners Eric and Allison Smith of Cannon's Automotive Service? Keep getting better and better when it comes to leadership, marketing, and overall processes. And after taking over Allison's father's business, they joined Elite Pro Service to get an extra helping hand in the mix.

What drives consumers to come to your shop? Monthly guest Frank Leutz and co-host Susie Wong of Desert Car Care of Chandler discuss the psychology of what motivates customers, using an example from their own shop. 

A guide to targeting, acquiring and retaining your ideal customer.

 Learn to make your website stand out with five steps on how you can improve it.

Influencer marketing: a waste of time or a diamond in the rough? 

Why not hire the last one you'll ever need?

In a time of crisis, the strongest leaders look for opportunity.