Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

Aaron Stokes tells shop owners why they need to define their market, and not let the market define their shops.

How much of an effect does marketing have on car count numbers? 

How to take advantage of the factors customers most consider when choosing a repair shop.

KUKUI’s customizable reports reveal who your customers are and helps you attract others like them.

Achieve superior shop exposure with Leads Near Me.

Marty Ross uses KUKUI to help automate his shop (and keep customers rolling through his doors).