Barry Alt and Dean Heckman talked about what digital marketing is, how shops can use it, and how it affects awareness, acquisition, and customer retention.

A new closed-loop marketing feature for the Epicor Service CRM solution will be demonstrated at AAPEX. 

Mickie Kennedy from eReleases stops by to talk about how shops can leverage the power of press releases to create more buzz, increase credibility, and generate profit.

Lang Marketing reports that Baby Boomers, Gen Xers and Millennials make up about 95% of do-it-for-me auto repair. 

Local search optimization through consistent review generation over time is part of what
keeps marketing costs down for Addison Auto & American Pride Automotive. Learn what
top auto shop owners are doing to generate organic leads from Google Maps and Google
Search.

In mid-July, NAPA introduced an updated version of its logo and a new tagline—"Get Up & Go." Ratchet+Wrench spoke with VP of Marketing Marti Walsh to talk branding, marketing, and the impact on NAPA's network of shops.

The second installment of Fullbay's Shop Owner Roundtable series will focus on inflation, shortages, and marketing. 

Keith Benline of Robert's Auto Service, who was featured in the inaugural issue of Ratchet+Wrench, shares how smartphones have changed the way consumers approach auto repair and what to do about it.