Whether you’re investing in training, tools or marketing campaigns, you can trace the ROI on any business expense. You just need a lateral system in place that tracks both your relationship with customers and the performance of your employees—here’s how you can do just that.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
This is just the latest in an ongoing series of awards that Cottman has received for its blog. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being online for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.