A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
This is just the latest in an ongoing series of awards that Cottman has received for its blog. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being online for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.
A new topic-based model on creating content, called topic clustering, can help adapt and provide better results for people searching, and for marketers creating content. This approach helps marketers drive more traffic and also serves the search engine with better information architecture and more content the crawler can index.
Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile web experience. One year later, Business 2 Community evaluated AMP and how it's changed SEO opportunities for small businesses.
When you consider a new statistic that shows that search engines report a 14.6 percent close rate, while outbound leads (such as cold-calling and direct mail) have a 1.7 percent close rate, there’s no denying that shops need to concentrate on how their SEO functions. Here are some important basics for businesses to understand.