Ratchet+Wrench columnist Aaron Stokes looks back on the magazine's industry influence over the past decade, why it's a must-read, and what attracted him to the publication.

Electrification is coming, but keep it all in perspective.

Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

Aaron Stokes tells shop owners why they need to define their market, and not let the market define their shops.

On this episode, we discuss the current economic climate, why shops should focus on car count right now, and how to find customers to fill those bays.