If you want more efficient techs, you need to create more efficient systems to support their workflow, writes columnist Aaron Stokes.

What have we forecasted for the year that will take our shops to the next level?

While the automotive aftermarket industry is predominantly male, women have played a vital role in changing the face of the industry from aesthetics and service to processes and leadership.

Ratchet+Wrench columnist Aaron Stokes looks back on the magazine's industry influence over the past decade, why it's a must-read, and what attracted him to the publication.

Electrification is coming, but keep it all in perspective.

Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

Aaron Stokes tells shop owners why they need to define their market, and not let the market define their shops.

On this episode, we discuss the current economic climate, why shops should focus on car count right now, and how to find customers to fill those bays.