What drives consumers to come to your shop? Monthly guest Frank Leutz and co-host Susie Wong of Desert Car Care of Chandler discuss the psychology of what motivates customers, using an example from their own shop. 

If you tell your customers you’re going to follow-up, make sure you keep your word.

 By identifying the clients you like and why, you can ensure more like them will come in. 

How a business deals with its clients can make or break their experience, so Ratchet+Wrench talked to Leigh Anne Best of Mighty Auto Pro to get her tips on how to have outstanding customer service.

A shop owners’ guide to going the extra mile. 

When the perception of value diminishes, price becomes the focal point.