Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.
Eighty-five percent of the market bringing their vehicles in for service is women. The average auto professional spends so much time with men, they might struggle to relate with women. Here’s how Audra Fordin says to connect with female drivers.
When you’ve got a staff that’s dominantly composed of one gender, it’s easy to forget the other. Here are five things Audra Fordin says your team needs to understand about how female drivers think.
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