Onboard diagnostics systems, such as oil life monitors, are directing drivers to go to the dealership for service. The Automotive Oil Change Association argues that its worded as a demand rather than a recommendation.
Compared to customers of franchises or dealerships, independent shop customers were more likely to rate their experience as excellent across every one of the five measured categories: price, service quality, trustworthiness, speed of service, and convenience.
OnStar notifications can be converted into dealership visits, provided the facility reaches out to customers within 20 minutes. Here's how one service department capitalized on a virtually free lead-generating service.
When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.