Compared to customers of franchises or dealerships, independent shop customers were more likely to rate their experience as excellent across every one of the five measured categories: price, service quality, trustworthiness, speed of service, and convenience.
OnStar notifications can be converted into dealership visits, provided the facility reaches out to customers within 20 minutes. Here's how one service department capitalized on a virtually free lead-generating service.
When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.
Recalls can be a positive for your service department, assuming you ensure that you have the proper staffing to address them. A successful general manager sheds light on how dealerships can use recalls as a customer retention tool.