Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Craig Noel, owner of Springfield, Ore.-based Sun Automotive, and member of Elite Pro Service for almost 8 years, discusses the importance of 20 Groups and how they helped him become a stronger owner and leader.
