Many customers might not know what it means to be ASE-certified or what a master technician is. Here are seven ways your shop can promote its technicians.
Having service advisors and technicians with dual roles can ease your shop's workload and allow you to tell more customers "yes." Here's how one MSO's marketing manager says how to hire and train your staff to make that happen.
Mitchell 1 announced the schedule for its Manager SE Shop Management Training Webinar Series, a new format for its popular Manager SE shop management software workshop that aims to make training more accessible and convenient.
With the exception of a few outliers, the affiliated shops will outperform non-affiliated shops every time because of their willingness to share critical information unselfishly, writes Mitch Schneider.
FutureTech Auto, an automotive aftermarket distributor of vehicle electrification training products, tools and support solutions, announced it is offering automotive software and electronics boot camps.
Not all employee training needs to come from courses—some of the most valuable tips can come from everyday leadership in the shop. Here's how three shop owners fixed issues at their shops by practicing it.
Chris Chesney, senior director of training at Carquest Technical Institute, is one of the panelists on AAPEX Automotive Career Pathways: The Road to Great Technicians, and spoke with Ratchet+Wrench to give readers a small preview of what they can expect at the session
The heavy duty aftermarket is booming, and many organizations, including Volvo Trucks and the Auto Care Association, are paying attention and finding ways to recruit technicians to the industry.
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