When your staff is on the same page and invested in understanding the customer? Everyone on staff can anticipate the customers’ demands and what will sell. Here are some basic questions to gauge how well your shop’s CRM observes your customer base.
Whether you’re investing in training, tools or marketing campaigns, you can trace the ROI on any business expense. You just need a lateral system in place that tracks both your relationship with customers and the performance of your employees—here’s how you can do just that.