Fish, just like potential employees, will bite at different times, with different bait and for different reasons. According to Dan Taylor, a senior business advisor with Transformers Institute, you have to actively work at attracting employees, just like you have to work at attracting the right fish.
As industry superstar Bogi Lateiner said in her WORLDPAC class, “Recruiting and Training Technicians,” there is no magic bullet or one secret way to find technicians. Just like marketing for customers, you want to utilize multiple different methods for finding quality technicians.
Frank Leutz, president of Desert Car Care in Chandler, Ariz., joins Ratchet+Wrench Radio to discuss the importance of growing your own talent through an apprenticeship program, and how you can successfully attract young talent to your shop.