This is the first year for the award, which seeks to recognize influencers and content creators who promote the automotive industry and car culture in their work. 

The 45,000-square-foot facility dedicates 5,000 square feet to ADAS research. 

The event is an annual product competition to help inventors launch new products. 

Analysts are already predicting that the spending plan could be pared back significantly during negotiations over the coming weeks.

Organizers of SEMA and AAPEX are preparing for in-person events in November, but are stopping short of vaccine requirements.

The Specialty Equipment Market Association (SEMA) kicked off its virtual 2020 event with two big names — Mike Rowe and Tanner Foust.

SEMA officials have stated they are "deeply disappointed" with the new ruling to ban gas cars by 2035.

The SEMA Memorial Scholarship Fund awarded $307,000 to 106 individuals this year, including scholarships for current students and loan-forgiveness awards to employees of SEMA-member companies.

This is the final day for SEMA members to submit their SEMA Industry Award nominations.