What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.
During one of his recent classes, “Increasing Market Share the Right Way,” Cecil Bullard said you must choose to either be the cheapest brand or the brand with the best quality and service. Any brand attempting to fit somewhere in the middle will not succeed.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.