Items Tagged with 'Branding'

ARTICLES

Lead: The Basics of Branding

What do customers think of when they see your logo? In this week’s episode of the Lead podcast, Aaron Stokes discusses his thoughts on branding, and how you should represent your shop to the surrounding community.
Read More

How to Attract Your Optimal Customer

When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
Read More