To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
When it comes to purchase decisions, most consumers—especially younger customers—rely on people, even if they don’t know them. That’s why it pays for you to find influencers who can spread the word about your products. Here's how you can find and partner with an area influencer.
The needls platform creates hundreds of digital ads, and it then monitors social media sites to continuously optimize the ads and target new business. The company uses data science and programmatic buying techniques to make the ads effective by monitoring social media conversations.