A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.
To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
When it comes to purchase decisions, most consumers—especially younger customers—rely on people, even if they don’t know them. That’s why it pays for you to find influencers who can spread the word about your products. Here's how you can find and partner with an area influencer.