Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

This is just the latest in an ongoing series of awards that Cottman has received for its blog. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being online for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.

When you consider a new statistic that shows that search engines report a 14.6 percent close rate, while outbound leads (such as cold-calling and direct mail) have a 1.7 percent close rate, there’s no denying that shops need to concentrate on how their SEO functions. Here are some important basics for businesses to understand.

The study highlights the growing trend of digital marketing and how commonplace it will soon be.