Facebook has become an effective way for shops to interact with customers. For those still lagging behind, here’s a quick study on using the hottest social media site.
Thrust into management after his father’s death, Mike Brewster focused on building customer relationships to turn the family shop into a community icon.
After operating in and out of the red for years, shop owner Paul Eilenberger stepped back from day-to-day repairs to focus on managing his business—with huge results.
