Cecil Bullard, CEO at the Institute for Automotive Business Excellence, presented a seminar on Diagnosing and Repairing Your Business for the Automotive Aftermarket Products Expo (AAPEX) being presented online this week.
A panel of auto repair shop owners and technicians has selected the trainers and technical and business management classes for AAPEX's new Repair Shop HQ, which will feature technical and business management classes.
During one of his recent classes, “Increasing Market Share the Right Way,” Cecil Bullard said you must choose to either be the cheapest brand or the brand with the best quality and service. Any brand attempting to fit somewhere in the middle will not succeed.
