The awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR.
Servando Orozco, CEO and owner of Orozco's Auto Service in Long Beach, Calif., details how he has been able to become a "marketing guru" within the industry.
Although there are countless reasons for customers to never return to a shop, these five are not only the most common, but are also factors that can devastate a business.
Two shops on the brink of going under: their stories, their isolated bottlenecks, and how they were able to solve each one of them to obtain growth and security.
