The awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR.
Mudlick Marketing has launched a new line-up of digital services to help clients enhance and improve the results of their digital marketing campaigns. Ranging from mobile Geo-targeting to managed social media, these new product offerings will allow Mudlick clients to better target customers and promote their services on a variety of platforms.
Facebook announced it's making a change to how its ad targeting system works in order to tackle the misuse of its platform to discriminate and exclude audiences based on factors like ethnicity and religion.
A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
Quick-hitting, online video ads are likely to grab consumers’ attention, as long as they feature a creative narrative about your dealership. Here are five tips for making the digital ads truly impactful.