The awards are designed to applaud companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising, and effective PR.
Servando Orozco, CEO and owner of Orozco's Auto Service in Long Beach, Calif., details how he has been able to become a "marketing guru" within the industry.
Although there are countless reasons for customers to never return to a shop, these five are not only the most common, but are also factors that can devastate a business.
Two shops on the brink of going under: their stories, their isolated bottlenecks, and how they were able to solve each one of them to obtain growth and security.
Mudlick Marketing has launched a new line-up of digital services to help clients enhance and improve the results of their digital marketing campaigns. Ranging from mobile Geo-targeting to managed social media, these new product offerings will allow Mudlick clients to better target customers and promote their services on a variety of platforms.
Facebook announced it's making a change to how its ad targeting system works in order to tackle the misuse of its platform to discriminate and exclude audiences based on factors like ethnicity and religion.
