A recent independent shop marketing survey found that 46 percent of shops are no longer spending money on traditional media, like television, radio, newspapers and billboards. A market research analyst explains why.
Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.
To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.