Taylor Pickering, a Ratchet+Wrench All-Star Award winner, marketing director and fleet manager at Pickering's Auto Service, outlines the importance of having a structured marketing strategy, budget and reporting system.
In Aaron Stokes’ inaugural Lead episode as part of the Ratchet+Wrench Radio Network, he discusses the best starting points to position your shop for maximum growth and future success. To take your business to the next level he says, you’ll have to change up your daily patterns and surround yourself with people more experienced than yourself.
The independent shop's path to success can be rugged—if you're not willing to adapt. In Rissy Sutherland's inaugural Grow episode as part of the Ratchet+Wrench Radio network, she delves into the best practices two shop owners used to prosper in their markets.
Craig Noel, owner of Springfield, Ore.–based Sun Automotive, and member of Elite Pro Service for almost 8 years, discusses about the importance of 20 Groups, and how they helped him become a stronger owner and leader.