Finally…A Magazine To Help Automotive Service and Repair Centers Succeed

In today’s competitive marketplace, businesses of all types need whatever help they can get to gain an advantage. This is particularly true in the rapidly advancing automotive industry.

We’ve guided the operators of collision repair facilities forward for years through FenderBender magazine, and now we’re expanding our services to a new audience with the introduction of Ratchet+Wrench. Our new magazine will provide to mechanical auto care centers what FenderBender delivers each month to collision repair shops: strategies and inspiration for business success, based on real-world experiences from auto care centers spanning the country.

Each month, we’ll bring:

• Inspirational profiles on auto care centers of all sizes and revenues
• Case studies that offer proven strategies for solving the most challenging problems facing mechanical auto care centers
• Insight and advice from successful industry professionals
• Specific shop-tested strategies for improving business in several key areas including leadership, finance and operations, technology and tools, and sales and marketing
• Engaging photos that offer a glimpse into shops throughout the country, and striking design elements that help illustrate success strategies

All of our content will be specifically tailored for auto care center owners and operators, giving them a valuable source of guidance and inspiration that currently does not exist in any other industry publication. We are looking forward to filling that void and making Ratchet+Wrench the must-have publication for mechanical auto care center operators, one that helps them grow and thrive.

We look forward to helping the owners and operators of auto care centers through this leading magazine, set to premiere in July 2012.

 

Cordially,

Jake Weyer
Editor