Brian Bates is a visionary leader in the automotive service industry and currently serves as the Mountain West Division President of Straightaway Tire & Auto, a fast-growing, full-service platform with more than 70 locations nationwide. With over three decades of experience, Brian is known for scaling with integrity, growing businesses not just in size but in culture, customer trust, and community impact.
Brian’s automotive journey began in 2004 when he opened a single repair shop in Littleton, Colorado. Under his leadership, that single shop evolved into EAS Tire & Auto, a 21-store powerhouse across the Denver metro area. His strategic acquisitions, including Integrity Tire, K-Motion, and Antero Automotive, highlight his rare ability to expand while preserving local brand identity and customer loyalty.
A U.S. Army veteran, ASE L1 Master Technician, and Accredited Automotive Manager (AAM), Brian brings a unique blend of technical expertise, military discipline, and executive vision to every challenge. He is as comfortable turning a wrench as he is leading teams in the boardroom.
Brian is widely respected for building high-performing teams and fostering a culture of trust, transparency, and growth. His mentorship style has turned countless technicians into leaders, with many of his team members staying and growing with the brand for more than a decade. He founded one of the largest Business Development Groups (BDG) through NAPA Auto Care and launched a national peer group for multi-shop owners to drive industry-wide growth and collaboration. He is also recognized as the founder and driving force behind Straightaway Tire & Auto.
His leadership has delivered measurable results including consistent double-digit annual revenue growth, exceptional technician retention, thousands of 5-star reviews, and best-in-class operational performance across all locations. Known for his relentless follow-through, creative problem-solving, and dedication to service, Brian is as committed to his team and community as he is to his customers.
A fourth-generation Coloradan and devoted family man, Brian continues to elevate the industry with authenticity, excellence, and strategic depth. Whether coaching in the shop or scaling a national brand, Brian leads with heart and it shows in everything he does.
