There's often talk about the shortage of great people in the auto repair industry, especially technicians. Which means you can’t afford to miss out on opportunities to reel in someone that can take your shop to the next level. Here are some tips.
Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.
Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
Reggie Stewart, owner of Noblesville, Ind.-based Reggie’s Motorworks, says that older BMW models are a part of his DNA, and his shop is able to service older BMWs to create a strong additional revenue stream.