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‘You Can Observe a Lot Just by Watching’

Growing a Franchise

Numbers are the Boss

Your Guide to Apprenticeships

How to Deal with Technician Turnover

The Nature of Change

A Rundown of Meineke, Midas and AAMCO's Expansion Efforts

Secrets to Maximum Technician Efficiency

Creating a Culture of Shared Vision

Customer Communication in the Digital Age

Educating Customers on Vehicle Technology

The Anatomy of an Effective Shuttle Service

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Multimedia

Innovate: Attracting Your Optimal Customer

In this month’s Innovate podcast, Kim Auernheimer, owner of CS Automotive, goes over the keys to narrowing down and capturing the customer base that will be most beneficial to your business.

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Bill Hill
"The fact that Ratchet and Wrench features our industry leaders and what they have done to achieve success is always valuable information to our bottom line."
Bill Hill, Owner, Mighty Auto Pro, Medina, OH.
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Running A Shop

Interviewing and Catching the Big Fish

There's often talk about the shortage of great people in the auto repair industry, especially technicians. Which means you can’t afford to miss out on opportunities to reel in someone that can take your shop to the next level. Here are some tips.
By Ryan Clo
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6 Things More Shops Should Know about Social Media

Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.

Get to Know Your Market

Automotive Training Institute coaches Don Wafler and Mike Warren presented on better understanding your market at the 2018 ATI SuperConference. During their lengthy presentation, they touched on four simple—yet essential—steps for becoming in tune with your neighborhood.
By Travis Bean
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Why A Great Shop Image Is A Must

When is that last time you experienced a “wow” moment as a customer? Well, you should be looking to inspire those moments in your customers with your shop.
By Ryan Clo
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Shop Life

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A Jumpstart on Life

If you want something, go for it. Take every opportunity that is presented to you. Live it. By doing that, you’ll be on the right track toward achieving your goals.

By Tess Collins
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Adapt Your Approach

An extra few hours of planning per week or remembering a personal detail about a customer are just a few ways to take your service from good to great.

By Tess Collins
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