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Tips to Identify Your Ideal Market

Marketing experts in and out of the industry share tips on how to find your ideal target market and brand your company in the process.

By Abby Patterson

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OEC Data Bay: Tech & Tools

The data from the 2018 Ratchet+Wrench Industry Survey represents a cross-section of shops across the country and provides a glimpse into how the average shop performs, how its leadership manages the shop, and the tech and tools the shop uses.

Bill Hill

"The fact that Ratchet and Wrench features our industry leaders and what they have done to achieve success is always valuable information to our bottom line."

Bill Hill, Owner, Mighty Auto Pro, Medina, OH.

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Running A Shop

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The Vendor Benefit

It’s OK not to be an expert in everything—learn to ask for help

By Rissy Sutherland

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How to Perfect Each Portion of the Sales Cycle

A deep look into the strategies and processes that will aid in growing the three sections of every sales process.

By Nora Johnson

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Strengthening Relationships for a Fast Turnaround

How a shop manager continues to form relationships with both customers and vendors.

By Nora Johnson

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Strengthen Your Customer Relationships Through Communication

A Virginia MSO operator shares how her shop uses text messages to strengthen communication between the business and its customers.

By Nora Johnson

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Create a Genuine Customer Connection

A customer service expert shares her tips on connecting with customers—without coming across as phony.

By Nora Johnson

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Audio

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Lead: The First Steps to Improving Your Shop

February 19, 2018

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Grow: Inside the Indy Shop's Path to Success

January 29, 2018

Buyer's Guide

Palmer's Toyota Superstore

470 Schillinger Rd S Mobile, AL 36695

Phone: 800-874-2777

Fax: 800-475-9091

Larry H Miller Southwest Hyundai

8800 Lomas Blvd NE Albuquerque, NM 87112

Phone: 888-719-4654

Graham Auto Mall

1515 West 4th St. Mansfield, OH 44906

Phone: 419-989-4012

Ganley Westside Imports Subaru

25730 Lorain Road North Olmsted, OH 44070

Phone: 440-788-7060

More in Buyer's Guide

Shop Life

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3 Tips on Being an Effective Leader

If you want to upgrade from being just a boss to your company’s visionary, Dave Toole has advice on how to make that a reality.

By Courtney Welu

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The 5 Steps to Reprimanding an Employee

Discussing an issue with an employee is never easy—or pleasant—but going about it the right way can prevent that behavior from happening again

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Shop View: Interstate Auto Care

A virtual tour of a shop recognized for its newly remodeled waiting room.

By Nora Johnson

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Shop View: Hunt Automotive

Take a virtual tour of a shop as unique as the exotic vehicles it repairs.

By Nora Johnson

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Stepping Into a New Role

Shop owner Kathleen Jarosik shares how the growth of her business has changed her role within her Florida shop.

By Nora Johnson

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