WEBINAR

Retire or Reignite: Building a Legacy That Outlives You

What if you could grow from one shop to 70—without losing your brand, your culture, or your mind? Join Brian Bates of EAS to learn how he did exactly that.

October 15, 2025

5:00 PM UTC

1 hour

Sponsored by

October 15, 2025

1:00 PM ET / 12:00 PM CT / 10:00 AM PT / 6:00 PM GMT

Duration: 30 minutes

Already registered? Click here to log in.

Summary

What if you could scale your shop without sacrificing control, culture, or your sanity? Join Brian Bates, COO of Straightaway Tire & Auto, as he shares how he grew from a single Colorado shop to co-leading one of the fastest-growing multi-brand platforms in the country.

This isn't theory. It's the real-world playbook from someone who’s been in your shoes. Brian will walk you through how he and his partners scaled from one to over 70 locations, attracted and retained top-tier talent, protected his brand’s identity, and navigated private equity partnerships without losing what made his business special. This session is built for owners, operators, and growth-minded leaders who want to level up without losing your identity.

Speaker

Brian Bates

COO

Straightaway Tire & Auto

Brian Bates is a visionary leader in the automotive service industry and currently serves as COO of Straightaway Tire & Auto, a fast-growing, full-service platform with more than 70 locations nationwide. With over three decades of experience, Brian is known for scaling with integrity, growing businesses not just in size but in culture, customer trust, and community impact. Brian’s automotive journey began in 2004 when he opened a single repair shop in Littleton, Colorado. Under his leadership, that single shop evolved into EAS Tire & Auto, a 21-store powerhouse across the Denver metro area. His strategic acquisitions, including Integrity Tire, K-Motion, and Antero Automotive, highlight his rare ability to expand while preserving local brand identity and customer loyalty. A U.S. Army veteran, ASE L1 Master Technician, and Accredited Automotive Manager (AAM), Brian brings a unique blend of technical expertise, military discipline, and executive vision to every challenge. He is as comfortable turning a wrench as he is leading teams in the boardroom. Brian is widely respected for building high-performing teams and fostering a culture of trust, transparency, and growth. His mentorship style has turned countless technicians into leaders. Many of his team members staying and growing with the brand for more than a decade.

Sponsored by: