Winning the Battle for Bay Volume: Smart Strategies for Service Shops
April 6th, 2026
Time: 2:00 PM ET | 1:00 PM CT | 11:00 AM PT
Duration: 60 minutes
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Summary
Service shops are feeling the pressure like never before. Rising customer expectations, increasing operational complexity, and shifting digital behaviors have created new obstacles that can quickly erode profitability.
Today’s shops are struggling with:
- Lost revenue from missed follow-ups and decreasing customer loyalty.
- Slow or inconsistent estimating processes that delay approvals.
- Difficulty connecting with digital-first customers who demand speed and convenience.
- Limited clarity into which marketing efforts actually drive traffic and repair orders
If these challenges sound familiar, you’re in good company. Shops across the industry are facing similar barriers as they work to capture more bay volume and stay competitive in a crowded marketplace.
Join Ratchet & Wrench and Epicor for an insightful discussion on the most pressing issues impacting service shops today, and the strategies top operators are using to overcome them. We’ll break down the root causes behind these pain points and explore practical approaches for driving stronger customer engagement, streamlining workflows, and improving overall profitability.
Speakers
Al Hernandez
Strategic Partnership Executive
Epicor Software
Al Hernandez is Strategic Partnership Manager at Epicor Software, where he drives alliances that expand Epicor’s reach and enhance its CRM offerings. Al brings a unique blend of relationship-building and strategic insight. He holds a degree in Broadcast Journalism from the University of Central Florida and is passionate about connecting technology with business growth.
Robert Whitehurst
Territory Manager
Epicor Software
Robert Whitehurst brings over a decade of dedicated sales leadership within the business software and automotive industries. Based in Sacramento, California, he currently serves as a Territory Sales Representative & Principal at Epicor Software, a position he has held for approximately two years. Prior to this, Robert spent more than eleven years at Epicor as an Inside Sales Representative focused on Epicor Service CRM, where he built a solid track record of driving revenue growth, cultivating key relationships, and delivering exceptional customer value from his Sacramento-based role.
