WEBINAR

The “Easy Button”

Today’s auto repair customers expect instant answers, easy booking, and seamless communication—but everyday operational bottlenecks could be costing your shop valuable leads and revenue. Discover practical ways to eliminate customer friction, streamline workflows, and turn missed opportunities into more bookings and repeat business without adding staff.
December 16, 2026
7:00 PM UTC
30 minutes

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In today’s competitive automotive care market, customer expectations have shifted drastically toward convenience, instant communication, and zero friction. Vehicle owners expect fast answers, 24/7 online booking, and clear, effortless updates without having to jump through unnecessary hoops. However, many auto repair shops struggle with common operational bottlenecks—such as missed phone calls, slow response times, complex booking forms, and inconsistent follow-ups—that silently drain revenue and cost valuable leads.

This webinar explores practical strategies for identifying and eliminating customer friction across your daily shop operations. Attendees will discover how small operational changes can dramatically improve lead conversion, optimize front-counter workflows, and maximize repeat business. By adopting a modern approach to customer engagement, shop owners can scale their business consistency and capture missed revenue opportunities without the need to hire additional staff.

What You Will Learn:

  • Identify & Fix Friction Points: How to spot common communication barriers—like unanswered calls and delayed responses—that cause prospective customers to leave.
  • Implement Seamless Booking & Outreach: Key techniques for providing fast, convenient scheduling options and automated, consistent follow-up workflows.
  • Unlock Hidden Revenue: Practical methods to re-engage past customers, follow up on deferred maintenance, and build long-term repeat business efficiently.

Speaker

Benjamin Kaunfer

Benjamin Kaunfer

Partnership Lead Account Executive

Steer

Benjamin Kaunfer works directly with auto repair shop owners across the country, showing them how to convert friction at the front counter into measurable revenue growth. He focuses strictly on high-impact, everyday wins—cutting response times, filling the schedule with booked appointments, and driving steady repeat business. With a front-row view of real-time shop performance through his work at Steer, Benjamin brings raw, battle-tested insights into what is actually working on the shop floor right now.

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