WEBINAR

Build Smarter Estimates. Uncover Hidden Profit Opportunities.

Discover how smarter estimating can help your shop capture overlooked revenue, build more complete estimates in less time, and boost gross profit on every repair. Using a real-world brake repair example, learn practical strategies to uncover hidden profit opportunities, track job profitability, manage estimate revisions, and turn deferred work into future revenue.
December 01, 2026
7:00 PM UTC
30 minutes

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In this webchat, discover how smarter estimating can help your shop uncover hidden profit opportunities, capture more work and improve profitability. Using a brake repair as an example, see how shops can build complete, accurate estimates in a fraction of the time with tools that auto-match labor, parts, fluids and related items to each job.

You'll also learn how to track profitability by individual job, manage estimate revisions and turn deferred work into future revenue opportunities.

What Attendees Will Learn:

  • How to uncover overlooked parts, labor and services that impact profitability.
  • Ways to build more complete estimates with auto-matched parts, labor and related items.
  • How smarter estimating can help capture more repair opportunities and increase gross profit.
  • Best practices for tracking job profitability and managing estimate revisions.
  • Strategies to turn deferred work into future revenue opportunities.

Speakers

Paul Reed

Paul Reed

Sr. Product Marketing Manager

Shop Management Software

Paul Reed is the Sr. Product Marketing Manager for shop management software products at Mitchell 1. He works closely with auto repair shops to understand the everyday challenges facing service advisors, technicians and shop owners. He is passionate about helping shops save time, reduce friction, and keep repairs moving efficiently from start to finish.

Deondre Southall

Deondre Southall

Software Training/Onboarding Specialist

Mitchell 1 Sales Team

Deondre Southall serves as a software training and onboarding specialist for Mitchell 1. With a strong background in training, sales and leadership, Deondre is passionate about educating automotive shop professionals and helping them get the most out of their Mitchell 1 software to improve efficiency and streamline daily operations.

Sponsored by: