Dos and Don’ts in a Down Economy
The economy has taken a toll on all industries, auto repair has been no exception. But while some shops continue to see dwindling customer bases, others have been able to remain stable if not grow.
Ratchet+Wrench spoke with Betty Jo Young—shop owner, Carquest trainer and mechanical division board member for Automotive Service Association—about what shops should and should not do to keep them competitive in a difficult economy.
It’s not a bad thing to be forced to take a hard look at your business, look where the money’s going and tighten some things up. Like it or not, that’s what the economy has done for a lot of us. We have to adapt to continue to succeed.
What it comes down to is that we all have to make decisions about what we are willing to do to stay in business—things we may have never thought of doing. There’s a reason we’re called independent, and each shop has to give some thought to what they’re willing to do to continue to get customers.
Here is my list of “Dos and Don’ts” in this current economic situation: