Running a Shop South West Regionalization Operations

Assured Performance Appoints New Regional Directors

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Sept. 10, 2014—Assured Performance announced on Tuesday the appointment of Tracy Pierce, Jackie Ferrier and Steve Zinanti as regional directors of business development to lead expanding services to their national network of Certified body shops.

"We are very proud to have such talent join our team and help improve our operations,” Scott Biggs, CEO of Assured Performance, said. “These professionals are critical to our efforts to reengineer and reinvent the collision repair industry with mass market OE certification-recognition and establishing the best performing collision repair network in the world."

Pierce will fill the role for the south region. Pierce was formerly a shop owner, director of operations for Auto Nation, and MSO business development manager with Akzo-Nobel.

Ferrier was most recently senior account manager for Sterling, which was recently sold to Service King. Ferrier will fill the expanded role in the eastern region.

Zinanti, an owner-operator and MSO manager in Denver, will fill the role in the western region.

Three other regional positions remain open at this time.

Combined, the new regional director positions will help deliver a series of business development services to dealer and independently owned collision repair businesses critical to compliance with certification requirements, the company said in a statement.
The network is projected to reach over 1,500 by the end of 2014, and over 2,500 in 2015. All of the certified shops, both independent and dealership, will participate in one aspect or another of the business development services provided. Currently, over 1,500 independent shops are enrolled in certification, and approximately 1,000 dealer body shops are participating in a capabilities assessment process as part of a larger business development plan. 

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