Aug. 21, 2017: This Week's Best Business-Building Articles

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Aug. 21, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

How to Grow Your Facebook Following: A 6-Step Plan - Social Media Examiner

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps.

Help Employees Create Knowledge — Not Just Share It - Harvard Business Review

Organizations are increasingly being confronted with new and unexpected situations and require leaders to improvise on the spot, coming up with new approaches that haven’t been tried before. In the process, they develop new knowledge about what works and what doesn’t work in specific situations. The old, “scalable efficiency” approach to knowledge needs to be replaced with a new, more nimble kind of “scalable learning.” To foster the latter, managers should understand the five essential distinctions laid out in this article.

The Ultimate Guide to Business Valuation - Fit Small Business

A business valuation is a calculation of what a business could potentially sell for. It factors in the seller’s discretionary earnings with a multiplier that varies by industry, both tangible and intangible assets, and the business’s current liabilities. A true business valuation can be used to negotiate a price during the sale of a business. Here's how you do it properly.

11 of the Best 'Contact Us' Pages You'll Want to Copy - HubSpot

Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated. That is a huge mistake. Your 'Contact Us' page is one of the most important pages on your website. For most companies, it's typically one of the most-visited site pages. Here are 11 examples of great ones and why they work.

12 Reasons Why Your Emails Aren't Driving Business - Entrepreneur

Email marketing is one of the most effective methods of content marketing...if you know how to do it right. While we can all admit that we need to engage more in a strategy to maximize our email responses, it can be tough to know where to start. After all, we send and receive emails every day yet never really study the science of what makes a campaign successful. Luckily, this article did just that.


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