Behind the Stars: A Deep Dive into Collecting Customer Feedback

March 26, 2024
Unlock the secrets to gathering customer feedback effectively and enhancing your shop's reputation. Watch now for an in-depth exploration of the significance of customer surveys and Google reviews in elevating your business to new heights.

This webinar was originally held on March 26, 2024 and is now available for on demand viewing.

Duration: 1 Hour

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Are you collecting customer feedback on your service quality? Discover the significance of customer surveys and Google reviews, and learn how positive ratings can elevate your shop's reputation. 

  • Gain valuable insights: Customer feedback provides direct insight into the strengths and weaknesses of your service, allowing you to identify areas for improvement and refine your operations accordingly.
  • Enhance reputation: Positive ratings and reviews on platforms like Google can significantly boost your shop's reputation, instilling trust and confidence in potential customers and setting you apart from competitors.
  • Attract more business: By showcasing positive feedback and high ratings, you can attract a broader audience of customers who are more likely to choose your shop over others, ultimately driving growth and success.


Gregg Rainville is a multifaceted automotive industry leader proficient in managing multiple revenue channels, including sales, partnerships, and enterprise business development. As employee #1 at Steer By Mechanic Advisor, he helped build the marketing software company from scratch in 2012. In 2022, he took his hands-on approach to the field, visiting over 200 shops to gain invaluable automotive repair shop marketing insights that have helped him truly understand the current automotive industry and marketing challenges the industry faces. His passion is interacting with customers and partners at tradeshows or in the field to keep ahead of all industry trends, challenges, and opportunities.

Kendall Warnock's journey from a small town on the Omaha Indian Reservation to owning his own business and being a leader in Lincoln, Nebraska, shows how hard work and never giving up can lead to success. He grew up with little money, using food stamps and working odd jobs to help his family and pay for school. Despite doubts, Kendall started his car repair shop, A1 Automotive, in 2005, marking a turning point in his life. Since then, he's become a husband, father, college graduate, and remains very active in his local community. Kendall's strong work ethic and fear of depending on others have motivated him to keep pushing forward, proving that determination can overcome any challenge.

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